Why It Matters
When all brands sound the same, customers start to tune out. By crafting a distinct brand voice that accurately represents your business and appeals to your target audience, you can ensure that you stand out from the crowd.
Crucial elements of brand voice include:
- Personality
- Tone
- Messaging
- Presentation
Common Misconceptions
“Brand voice is all about using the right words.”
Keywords can help to define a brand voice, but actually bringing that voice to life requires embodying those words, not just repeating them. Simply put, the secret to success is showing, not telling.
FRONT RANGE CONTENT’S TAKE
“Your content should sound like you.“
Good content is clear and well-written, but great content is custom-tailored to sound like the brand it’s representing. That’s why we always take the time to understand your business, your voice, and your target audience before ever writing a single word.